Commotion in TV garage Kaduna over Nig Brewery ‘Company Price’ favouritism

By Achadu Gabriel, Kaduna


There appears to be a cold war among owners and operators of Beer parlors within the popular Kaduna Television Garage following allegation of impartiality and favouritism levelled against Nigerian Brewery Company (NBC).

The management of NBC is being accused of favouritism for supplying Beers to a particular lady’s shop in direct company price at the detriment of several others operating in same garage with their brands, leading to imminent Commotion.

The Brewery Public Relations manager, North Mr. Danladi not only claimed ignorant of the development when contacted, he also expressed dismay and wonder if NBC in Kaduna is really involved in such direct supply deal to outlet.

“Hi Gab. This is a serious allegation. Can you provide evidence or facts to this claims?
Provide the name of outlet and I will investigate please.

But. Do you mean other outlets buy our products outrageous price?”, Danladi of NBC stated.

The development, according to our reporter’s check, has not only put the favourite lady in danger but also in centre of possible threat and verbal attacks by her competitors as currently happening.

Our reporter gathered that the favourite lady’s beer parlor has continue to reduced customers’ to her competitors, causing hatred, bad blood, acrimony and capable of triggering crises amongst the retailers, according to reports making round.

Findings however revealed that the development has created serious animosity among women and men operating beer business and also against NBC as well as the favourite lady.

NBC favourite beer operator, according to investigation, has been advised to increase the price of her beer bottle to tally with others severally, but turned down the requests as most consumers have abandoned their old customers for cheap beers in her parlor.

Contacted, the lady (name withheld), however confirmed the information, bragging that she bought beers on directly company price as a favour done to her by NBC and could not sell above the company price, as her beers are really more affordable and sold in company prices.

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The lady parlor, opposition TV garage primary Health, did not hide her favour from NBC when contacted by our reporter and other customers for saying that “NBC is giving it to me in company price and so I cannot sell above company price. It’ll be a de-service.

Findings revealed that, the cost of beer in her parlor is minus N50 compare to what’s sold outside her beer parlor, reducing customers to others within and without some other parlors outside her premises that used to be a beehives of customers.

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